Course Outline



Department & Faculty:

UTMSPACE

Total Lecture Hours: 42 hours lecture

Day: Saturday                       Sunday
Time: 2:00 – 10:00pm       8:30am– 16:00 pm

Venue: UTMSpace, JB, KL, PP

Subject & Code:
IT Entrepreneurship
(SCD4763 / SCM4223 / UCD3763 /
SCSD3761 / UCSD2762)

Semester: 2
Academic Session: 2013/21014

LECTURER
TEL NO. / ROOM
E-MAIL

Nor Hashim bin Abu Samah

013 – 7530073 / N24 402 - 06


Synopsis

This course will provide an overview of the basic concepts on entrepreneurship focusing on the nature, environment, and risks of new venture formation and building of businesses. It is designed to explore the personality of the entrepreneur and how innovative business ideas are created. Students will learn to consider various types of business models, conduct feasibility studies, write a business plan, and evaluate problems and finding solutions to those problems in order to come out with creative and innovative IT products and services. Furthermore, students will also learn to plan the strategy required to start a new business using Blue Ocean Strategy approach. Students will also be exposed to case study method using a combination of cases from the textbook and Harvard Business School cases in order to gain exposure to the real world problems. Active participation by students during class discussions and activities is encouraged and expected.


Learning Outcomes
At the end of the semester, the student will have the:
CO
Course Outcomes
Related Program Outcome (PO)
Evaluation Method
1.
Identify the overall entrepreneurial process and solve real world problems through creative and innovative IT solutions.
PO1 (C2, P1, A1)
PO3 (C2, P1, A2)
A, Prs, CS, FA,Q
2.
Use entrepreneurship skills to investigate business opportunities and the feasibility of transforming business concepts into viable IT business.
PO1(C4, P2, A3)
PO8 (KK1)
PR, Prs, FA, CS
3.
Demonstrate leadership skills through role-playing of various business positions in operating a business venture.
PO9(LS1, LS2)
Prs,CS
4.
Present business solutions for a specific context confidently, effectively and clearly
PO4 (CS1, CS2, CS3, CS4)
PR, Prs, CS
(PR – Project; Q – Quiz; A – Assignment; CS – Case Study; Prs – Presentation; FA – Final Exam)


Student Learning Time
Teaching and Leaning Activities
Student Learning Time (Hours)
Face to Face Learning
Lecturer centered
Lecture
14
Student centered
Practical/Lab/Tutorial
-
Student Centered Activity (plus in-class assessment)
28
Others
-
Others

-
Sub Total
42
Self Learning
Non Face to face or Student Centered Learning (SCL)
Assignments
18
Reports
4
Project
18
Group Discussion
10
Others
-
Revision

5
Assessment Preparation

11
Others

-
Sub Total
66
Formal Assessment
Continuous Assessment
Quiz
1

Exam
3

Presentation
6
Final Examination

3
Others

-
Sub Total
13
TOTAL
120

Generic Skills Addressed

  • Leadership & Managerial skills
  • Team Working
  • Communication skills
  • Ideation & Creativity
  • Updated with technological trends


Teaching Methodology

To meet the course objectives, this class will use a combination of methods and activities. A variety of readings, assignments, case methods, projects, and exercises will be used to gather or apply related information. In addition, facilitated lectures, multimedia presentations, field trips and discussions will be used to give additional information or to reinforce or enhance the learning content. Guest speakers – Entrepreneurs and Professionals will provide additional perspectives to the classroom experience.



References

Barringer, B. R & Ireland, R. D. 2010. Entrepreneurship: Successfully Launching New Ventures, 4rd Ed. Pearson, New Jersey. (Textbook – RM81.00)----à agaknye !!!
Baron R. A. & Shane, S. A., 2008. Entrepreneurship:  A Process Perspective, 2nd Ed. Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business School Publshng,Boston, MA.
Osterwalder, A. 2004. The Business Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article,    Netflix Case Study Article

Assessment
Methods
No
Percentage
HBS Case Studies
1 - 2
5
Activities
5 - 7
20
Assignments
2 - 5
20
Project
1
15
Mid-Term Challenge -  Business Idea Competition
1
15
Final Exam
1
30
TOTAL

100




Weekly Plan

Week
Date
Topics
Remarks


PART 1 – WHY BECOME AN ENTREPRENEUR?
1
M1
1.0  Course Introduction
Why become an Entrepreneur?
The importance of entrepreneurship
The national entrepreneurship agenda
The Entrepreneurial Journey
Planning a Business Venture
Choosing a Company Name
Building a new Venture Team
Ice Breaking

Flying a Jet Plane

Class Activity1:
Comp. Formation & Reg.
Business Card

Portal / Blog Reg & Dev: Briefing

2
M1
2.0 Entrepreneur & Entrepreneurship
The Entrepreneur / The Founder
Entrepreneurial Process
Myth & Perceptions
Entrepreneur Profiling
Malaysian  Successful Entrepreneurs
World  Renowned Entrepreneurs

Class Activity2:
Brain Profiling

Assignment1:  i-Usahawan
   Profile of Ent by Pop Products

Assignment2: articles of
Usahwn Jaya & Grad Usahwn.

3
M2
3.0 Creativity and Innovation
Invention, Creativity, Innovation
Creative Ideas
Innovative Ideas
The role of creativity & Innovation

Class Activity3:
Product Ideas in Diff Context

Project1: Entrepreneur  Interview
Profile of Usahawan Jaya

4
M2

HARVARD BUSINESS SCHOOL I



MiniCase1:  KLYMIT

HBS Case1:  AirAsia



PART 2 – HOW TO DEVELOP A GREAT BUSINESS  IDEAS?
5
M3
4.0  Idea Generation and Evaluation
Problems, Opportunities, Solutions
Techniques for Generating Ideas
How global brands are created
Best Business Ideas
Blue Ocean Strategy

MIDTERM CHALLENGE
Class Activity4: Eureka

MiniCase2:  Kathryn Kerrigan

Project2:  BIC



Historical Melaka Challenge
Tg Piai Challenge

6
M3

5.0 Feasibility & Viability Analysis
Product/ Service Analysis
Industry/ Target Market Analysis
Organizational, Financial  Analysis
Feasibility Analysis


MiniCase3: Think Gum

BIC Brainstorm: Analysis

7
M4

6.0 Industry and Competitors Analysis
Competitor & Analysis
Industry Analysis



Industry & Competitor Analysis of
 i-Usahawan

8
M4
7.0 Business Model & Business Plan
Constructing an effective Business Model
Writing a winning  Business Plan
Value Proposition

MiniCase 4: Amie Street

MiniCase 5:  Group Table

Case Study: Air Asia/MAS
i-Usahawan

9
M5
HARVARD BUSINESS SCHOOL II

HBS Case2: Netflix


MidTerm Challenge Presentation



PART 3 – TRANSFORMING YOUR  IDEA TO REALITY?
10
M5

8.0 Entrepreneurial Strategy
Porter Competitive Forces Model
Blue Ocean Strategy
SWOT Analysis

CaseStudy:  i-Usahawan
11
M6
9.0 Business Funding
Funding Opportunities
Bootstrapping
Elevator Pitch

Class Activity5: 
Stock Exchange

Assignment2: BPlan Dev of
 i-Usahawan

12
M6

10.0 Entrepreneurial Marketing
Psychographic  of Consumers
The 4Ps of Marketing
Marketing through Social Media
 Associations & Memberships


Class Activity6: 
Wadi

JetPens.com
MobileMoney.com
Red Mummy.com
Arowana.hpage.com

13
M7
11.0 Business Ethics


Class Activity7: 
X-Y Consortium

14
M7

12.0  Project Presentation

13.0  Revision / Debriefing


Projec1 Presentation:
Profile of Usahawan Jaya


Project 2 Presentation:
BIC


Portal / Blog Presentation


15


Final Exam